At Ipsos ASI, our purpose is to help you fulfil yours. We do not take for granted the end or the route to get you there. Instead, we work with you to ensure that you communicate the right messages across the right platforms in just the right ways.
Experience tells us that:
There are some things consumers do not know – and cannot explain
We do not ask consumers to report on information they cannot reliably know – we model for and derive the results. And, we always account for emotion as it is rarely rational. Emotions matter. They influence consumer reactions to your brand and they influence the behaviours that follow. In fact, they often determine whether any action follows at all.
Seemingly conflicting results often hold truths
Like a two year old toddler, we never tire of the question… why? The key is to follow the data and dig deeper. We help our clients understand not only what their advertising conveys and how it can be expected to perform in the short-term, but also track how these impressions influence the drivers of longer-term brand equity.
There is no one formula for success
In our almost 50 year history, we have seen it all work. And today with communication channels becoming even more fragmented and new media opportunities multiplying daily, it is becoming increasingly important to start with your goals and find the right approach to maximise your exposure and optimise your spend.
It is all about your brand, not the ad
Many techniques focus on the ad. We focus on how the ad makes people feel about your brand. We believe successful advertising builds strong brands and we know that only the strongest brands survive.
What happened is good to know, we focus on why and what to do about it
Of course getting to the root of it is interesting, but helping to determine what is next is exhilarating. Clients rate our advice as a key differentiator and we are focused squarely on ensuring that this reputation holds.