Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Sexual and sadistic violence in films 14 December 2012 MediaCT investigated the opinions on and effects of sexual and sadistic violence in films for the British Board of Film Classification (BBFC).
Using Research for Effective Media Planning 21 September 2012 Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.
InteracTVity 3 August 2012 The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
Probability Modelling 4 May 2012 In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.
The Youth of Today 30 March 2012 Researching younger age groups has never been easy. How can we continue to engage young people in market research?
[sp]innovation & the art of wheel reinvention 23 March 2012 How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?
3D Movies at the Cinema 15 February 2012 Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?
Protecting audiences in a converged world 25 January 2012 Ofcom commissioned Ipsos MORI to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
Tomorrow’s Readers 20 October 2011 Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.
Reputation Council Insight & Ideas October 2011 12 October 2011 This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.