Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
Sexual and sadistic violence in films
14 December 2012
MediaCT investigated the opinions on and effects of sexual and sadistic violence in films for the British Board of Film Classification (BBFC).
Using Research for Effective Media Planning
21 September 2012
Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.
3 August 2012
The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
4 May 2012
In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.
The Youth of Today
30 March 2012
Researching younger age groups has never been easy. How can we continue to engage young people in market research?
[sp]innovation & the art of wheel reinvention
23 March 2012
How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?
3D Movies at the Cinema
15 February 2012
Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?
Protecting audiences in a converged world
25 January 2012
Ofcom commissioned Ipsos MORI to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
20 October 2011
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.
Reputation Council Insight & Ideas October 2011
12 October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.
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