Ipsos UU Qualitative Research
Ipsos UU Qualitative Research are the largest qualitative resource in the UK, with 100 trained qualitative researchers, turnover near £15m, and expertise in all six areas of specialism of Ipsos (Advertising, Marketing, Media, Loyalty, Social and Reputation research).
Ipsos UU has a unique understanding of both the public sector and the private sector. No other agency knows the consumer and the citizen so well. We understand how the two are different and how they are the same, where the threads of attitude and behaviour interlink, and why.