Scottish Public Opinion Monitor
Why use the Monitor?
The Scottish Public Opinion Monitor is a quarterly telephone omnibus offering you access to a high quality, cost-effective survey of 1,000 adults across Scotland. The Monitor is renowned for its accuracy, the speed at which data is delivered and the expertise and insight offered by the team.
A range of public, private and third sector organisations have used the Monitor to capture information about a variety of topics, including:
- attitudes towards particular issues relevant to their organisation or policy area
- awareness and perceptions of their brand or organisation tracked over time
- perceptions among current and potential users of their services.
The accuracy of our polls prior to the 2011 Scottish Parliament Election is testament to the high quality of our research design and methodology. We provide more information about the design of the survey below.
The latest findings can be found here.
Respondents are selected using random digit dialling (RDD), which generates numbers within a fixed area at random, thus including unlisted and ex-directory telephone numbers. Further, because Ipsos MORI contacts people for genuine research purposes, we are exempt from the Telephone Preference Service (TPS).
To ensure the achieved sample is broadly representative of the Scottish adult population (18+), sample quotas are set on age, sex, working status and region.